![]() ![]() You may ask yourself whether creating 100 campaigns is a bit too much - after analyzing thousands of AdWords accounts, we have come to the conclusion that this campaign structure is the one that yields the best results - by far. We want to make sure we have full control over each dimension - namely, location and device. We would want to create one campaign per state and additionally, split each of them into two campaigns - one for computer/tablet devices and another for mobile devices. Say our business sells shoes online and ships all over the USA. Let’s start! It’s worth highlighting that leveraging the free tool Google AdWords Editor comes in handy when it comes to applying the structure we recommend and suggest. A proper structure has been proven to lead to a greater return on investment.īelow you will find a best in class guide to structure your campaigns, ad groups, keywords and ad copies. Not all structures will lead to the same degree of success. You can structure your AdWords account however you want, you choose. You can split them into specific categories, or you cannot. You can create one of each, or you can create one thousand. And the same goes for the ad group, keyword and ad copy levels. When it comes to building your AdWords account resouces, you can create one campaign or one thousand. Google AdWords takes many account structures, many ways to do the same - in another page, we go over how AdWords works in a more general way. Perfect - now that we know what products are advertisable, let's continue with the best structure to apply to the campaigns. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |